Data Services

We’re experts in optimising your data for maximum ROI and compliance

Direct Mail Data and Processing Services

Data management is the most crucial step to the success of any direct mail campaign. With the latest software and hardware, we can offer a full data audit, ensuring your data is up to date and accurate for your direct mail campaign. This will not only protect your brand but ensures minimal wastage on postage costs

Snapmail offer a comprehensive range of data services to assist you with your mailing campaign in a way that ensures simplicity for our clients to understand.

Data services include:

  • Data cleansing and enhancement
  • Data suppression and append
  • Data supply
  • Data capture
  • De-duplication
  • Preference service validation (MPS), mortality and Gone Away cleansing
  • Mailsort to achieve the lowest postage rates
  • Data preparation for Royal Mail and DSA carriers

Free Data Audit Health Check Service

Snapmail offer a Free No Obligation Data Audit to show information such as:

  • Identify the number of duplicates at different levels (Individual / Surname / Address)
  • Identify how many Deceased records are in the data
  • Identify how many have Moved with no forwarding address
  • Identify how many have Moved and a New Address is available
  • Identify if a Business has Moved or Ceased Trading

Data Supply

The need for accurate data is paramount to the success of any mailing campaign. Whether it be basic Name, Address and Telephone Number or Specific Profiled data such as Credit Risks or Investors, we can provided it.  Snapmail has many years’ experience in this field and offer a comprehensive range of data provision including Business Data, Consumer Data and much more.   Furthermore, by working with us you can be confident that every record supplied is fully opted in, has legitimate interest and is GDPR compliant.

Mailing Preference Service (MPS) Cleansing

MPS is a free service and is funded by the direct mail industry to allow consumers the right to have their names and UK home addresses removed from lists used by the industry. It is fully supported by the Royal Mail and all directly involved trade associations along with the Information Commissioners Office (ICO).  When sending direct mail, it is essential that your data complies with MPS guidelines.


For nearly all direct mail campaigns, the most expensive aspect is the postage, we can mail sort your data in several ways so that it is compliant for Royal Mail or Downstream Access providers (DSA’s).   For mailings quantities of 4,000 or more it is vital to Mailsort the data to ensure you benefit from the best available postage rates.

Secure Shredding

To be GDPR compliant once the data has been captured, verified and backed up all documents are kept for no longer than 3 months and then securely shredded onsite.

Data Transfer

Here at Snapmail we use dataXchange to transfer and receive data files as we are legally obliged under GDPR to ensure that the data is adequately protected.

The main benefits are as follows:

  • Meets legal GDPR data transfer requirements
  • End-to-end military grade AES-256 encryption in transit and at rest
  • Data audit trails - monitor data flows to and from your organisation
  • Easy to use - file transfer doesn't have to be complicated, here at Snapmail we like to keep things simple and hassle free

We would love to be a part of your next direct mail campaign, contact us today for a free no obligation quotation. For more information on Snapmail’s Data Services, please use our contact form or call us on 020 8492 5858