There’s always something happening at a car dealership. A valued £186.4 billion industry in the UK, current and prospecting customers will always need to be informed of some type of marketing message. Whether that be new vehicles available, fleet upgrade opportunities, service and MOT offers and reminders or safety advice throughout the seasons.  Car dealerships […]

There are many advantages of implementing direct mail into your marketing strategy. Many industries and sectors regularly use direct mail and have a well-thought-out strategy to target both new and existing customers. But what about other organisations and non-profits? We’ve put together the ultimate guide to show you how direct mail helps non-profit organisations meet […]

Direct mail can take on many different forms, but which are the most effective and will provide the biggest return on investment? There’s a lot to choose from, so we’ve put together our top five types of direct mail we believe to be most effective for your next campaign. The top 5 types most effective […]

It’s likely that you’ve had some personalised direct mail come through your letterbox at some point. But what exactly is it, how does personalised direct mail work and how effective is it? We’re covering everything you need to know.  What is personalised direct mail? Personalised direct mail is often used to maximise a company’s campaign […]

Lots of companies are using direct mail as part of their marketing strategy, but why exactly are ecommerce companies sending it and how does it benefit them? We’ve got the answers. What is ecommerce? Ecommerce is also known as electronic commerce. It refers to the buying and selling of products and services online on the […]

One of the most powerful tools for getting on the radar of potential prospects has been and still is direct mail. Many consumers are becoming digitally overwhelmed and are deleting or not seeing email and social media messages anyway. However, there’s more to it than just assuming direct mail will still work in 2021. To […]

Direct mail marketing is a marketing method, which involves sending promotional items and information direct to physical mailboxes and addresses. Examples of different types of direct mail that can be used by businesses, organisations or brands include flyers, catalogues, brochures, leaflets and postcards.  Direct mail definition According to the Collins English Dictionary, the definition of […]

In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]

Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]

You will not be unaware of the age-old battle between direct mail and email. Since we live in such a digitally driven age, there is the argument that more traditional advertising methods, such as direct mail, belong in the past, with email being the most effective marketing method. However, this is not the case. We […]

Your direct mail is ready to go and you’re looking at different types of postage. Bulk postage is often mentioned, but do you really know the ins and outs? Read on to discover bulk postage fully explained.   What is Bulk Postage? Bulk postage is used when you want to send large volumes of mail […]

Heard of partially addressed mail and want to know more? Or perhaps you’re looking to target more relevant prospects? Read on to discover all you need to know about partially addressed mail.  What is Partially Addressed Mail? Partially addressed mail is a GDPR compliant acquisition tool. It is a method of targeting relevant prospects using […]

If you have been struggling to get the results you had hoped for from your direct mail campaign, don’t worry, as we have got some useful tips to help you out. We know that it can be frustrating when your marketing efforts do not go to plan. However, there are always different tweaks and improvements […]

There is no denying that direct mail can be a powerful marketing approach. However, if you are launching a direct mail campaign for the first time, it can seem a little bit overwhelming and daunting. This is especially the case if you are running a small company and currently wearing a number of other hats! […]

Direct mail marketing has undoubtedly been a key part of businesses’ advertising campaigns over the past century, but is it still as worthwhile as it once was? More and more companies are opting to move away from traditional advertising channels like television and radio in favour of other types of advertising, like digital, out-of-home, and […]

Direct mail marketing is something that many businesses today still rely on as a key part of their advertising campaign. However, there is an increasing drive towards digital marketing. You might be wondering whether it’s worth pursuing mailshots or whether you should focus all of your budget on digital. Or, perhaps you want to combine […]

Does your company regularly send out mailshots? You might want to consider outsourcing the job instead to save yourself considerable time and money. Mailshot companies represent an ideal way for your business to cut down on its manpower requirements and to slash its operational costs so that you can reap even higher profits. If you’re […]

Are you looking for a more effective and efficient way to handle your company’s mailing services? Then a professional mailing house should be your first port of call. Looking after all your postage, mail and print-related services, you can be confident that an experienced mailing company can offer a host of benefits to your business, […]

Do you send out a lot of promotional or informative mail to your clients and customers? If you don’t already do so, it may be time that you outsourced your direct mail campaigns to the capable hands of a mailing house. As there are many mailing houses operating in the country right now, you may […]

There are many businesses that are not especially interested in direct mail as a marketing strategy and would rather spend time and money on digital marketing. However, there is evidence to show that direct mail campaigns still work and bring in a high return on the investment required. One of the major strengths of direct […]

In the modern economy there has been a natural inclination for companies to rely on modern forms of marketing like email and social media. However, these methods have become costly and heavily saturated which means there has been a resurgence in companies adding direct mail back into their marketing strategy. According to the Data & Marketing […]