Direct Mail

Does Personalised Direct Mail Work?

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It’s likely that you’ve had some personalised direct mail come through your letterbox at some point. But what exactly is it, how does personalised direct mail work and how effective is it? We’re covering everything you need to know.  What is personalised direct mail? Personalised direct mail is often used to maximise a company’s campaign […]

Direct Mail

Why Do Ecommerce Companies Use Direct Mail?

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Lots of companies are using direct mail as part of their marketing strategy, but why exactly are ecommerce companies sending it and how does it benefit them? We’ve got the answers. What is ecommerce? Ecommerce is also known as electronic commerce. It refers to the buying and selling of products and services online on the […]

Direct Mail

Does direct mail still work in 2021?

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One of the most powerful tools for getting on the radar of potential prospects has been and still is direct mail. Many consumers are becoming digitally overwhelmed and are deleting or not seeing email and social media messages anyway. However, there’s more to it than just assuming direct mail will still work in 2021. To […]

Direct Mail

What Does Direct Mail Mean?

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Direct mail marketing is a marketing method, which involves sending promotional items and information direct to physical mailboxes and addresses. Examples of different types of direct mail that can be used by businesses, organisations or brands include flyers, catalogues, brochures, leaflets and postcards.  Direct mail definition According to the Collins English Dictionary, the definition of […]

Direct Mail

Direct Mail for Mail Order Businesses

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In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]

Direct Mail

Do You Need Consent to Send Direct Mail?

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targeted and personalised direct mail

Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]

Direct Mail

Bulk Postage Explained

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Your direct mail is ready to go and you’re looking at different types of postage. Bulk postage is often mentioned, but do you really know the ins and outs? Read on to discover bulk postage fully explained.   What is Bulk Postage? Bulk postage is used when you want to send large volumes of mail […]

Direct Mail

The Pros and Cons of Direct Mail Marketing

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Direct mail marketing is something that many businesses today still rely on as a key part of their advertising campaign. However, there is an increasing drive towards digital marketing. You might be wondering whether it’s worth pursuing mailshots or whether you should focus all of your budget on digital. Or, perhaps you want to combine […]

Direct Mail

What Is Direct Mail Fulfilment?

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There are several parts to the process of creating a direct mail campaign and sending out your mail. Direct mail fulfilment plays an important role in the process, helping you to get your direct mail campaign rolled out. When you’re planning a direct mail campaign, the fulfillment needs to be one of your main points […]

Direct Mail

The Dos and Don’ts of Direct Mail

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Direct mail is still a highly relevant marketing channel in today’s world. You might think that it has been replaced by all things digital, but direct mail still has multiple benefits. It’s longer-lasting than digital ads and can hold people’s attention for a greater period. If you’re thinking about harnessing the advantages of direct mail, […]

Direct Mail

What Is Variable Data Printing?

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In a nutshell, variable data printing, or VDP for short, is a technique used in digital printing where some components like text, photographs, images, and other items change for each print. If your business or organisation frequently sends out marketing literature to its customers or members, variable data printing is something you should seriously consider. […]