Direct Mail

Direct Mail for Mail Order Businesses

Posted on
mailshot

In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]

Direct Mail

Do You Need Consent to Send Direct Mail?

Posted on
targeted and personalised direct mail

Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]

Direct Mail

Bulk Postage Explained

Posted on
direct mail campaign

Your direct mail is ready to go and you’re looking at different types of postage. Bulk postage is often mentioned, but do you really know the ins and outs? Read on to discover bulk postage fully explained.   What is Bulk Postage? Bulk postage is used when you want to send large volumes of mail […]

Direct Mail

The Pros and Cons of Direct Mail Marketing

Posted on
royal mail postbox

Direct mail marketing is something that many businesses today still rely on as a key part of their advertising campaign. However, there is an increasing drive towards digital marketing. You might be wondering whether it’s worth pursuing mailshots or whether you should focus all of your budget on digital. Or, perhaps you want to combine […]

Direct Mail

What Is Variable Data Printing?

Posted on

In a nutshell, variable data printing, or VDP for short, is a technique used in digital printing where some components like text, photographs, images, and other items change for each print. If your business or organisation frequently sends out marketing literature to its customers or members, variable data printing is something you should seriously consider. […]

Direct Mail

Which Companies Use Direct Mail?

Posted on

Which Notable Companies Use Direct Mail? There are a number of large, notable companies that use direct mail to advertise their services. Some of these companies include:   Google For over 15 years Google has used direct mail to expand their marketing efforts offline, reaching the most number of people. Google has taken a few […]

Direct Mail

How Much Does Direct Mail Cost?

Posted on

The amount that direct mail cost hinges on a number of different factors. This article is going to give you an idea as to what these factors are and why they are important. The price of direct mail will vary dramatically depending on a number of factors. As an average, you can expect to pay […]