Direct Mail

The Different Types of Direct Mail

Posted on
volkswagen direct mail

One of the greatest things about direct mail is that it comes in many different forms. It can be letters, postcards, catalogues or anything else that can be mailed directly to a home or office. By specifically tailoring the type of direct mail you choose for your audience and the purpose of your campaign, you […]

Direct Mail

Postcard Marketing: Tips for a Great Campaign

Posted on
postcard marketing

Postcard marketing is a simple, flexible and inexpensive direct mail marketing tool and works to put a promotional message in front of a prospect or existing customer. According to Forbes, 57% of people say postcard marketing makes them feel valued and creates authentic relationships. Postcard marketing can be an effective way of enticing prospects or past […]

Direct Mail

Outsourcing Your Printing: The Pros and Cons

Posted on
print outsourcing

Outsource printing is when all printing, document management and even mail distribution is handled and managed by a third-party company. There are multiple benefits to outsourcing your printing and handing it over to trustworthy professionals from start to finish. Print management takes the full printing process off your hands and provides you with an all-inclusive […]

Direct Mail

7 Reasons Why You Should Run a Mailshot Campaign

Posted on
effective mailshot campaigns

A mailshot is most commonly used by businesses to contact large groups of customers and prospects through the post. This includes anything ranging from a flyer, large-scale hard-copy mailings, mass newsletters or postcards. A successful mailshot catches the reader’s attention, maintains their interest and encourages them to take action. Here we explain 7 reasons why […]

Direct Mail

Why Political Direct Mail Is So Effective

Posted on
political direct mail

Whether planning for local government elections, or for a national general election, it’s become increasingly important for political parties to get their promotional strategy right. In the modern age we live in there are a multitude of channels, both online and offline, to get your message across. It can often be overwhelming to understand where […]

Direct Mail

GDPR And Direct Mail Marketing

Posted on

After four years of debate in European Parliament, GDPR was approved in April 2016. With its announcement, companies across Europe braced for the impact of stricter data privacy regulations. The impacts of the new regulation have been far-reaching. It’s widely seen that digital marketing has taken a hit, whilst there’s never been a better time […]