Quick and Easy Guide to Postage
Confused by technical jargon? Overwhelmed with acronyms? Or just want to make sure we’re on the same page? Please see below a quick guide to postal formats, sortation and product options.
An item weighing under 100g, and measuring no more than 240mm wide x 165mm high x 5mm thick.
An item bigger than a letter, weighing under 750g, and measuring no more than 353mm wide x 250mm high x 25mm thick. An envelope which fits into the ‘letter’ category by size, will still be a ‘large letter’ if it weighs more than 100g.
An item bigger than a large letter, weighing up to 2kg, and with maximum dimensions of 160mm x 450mm x 350mm.
An item bigger than a large letter, weighing up to 5kg, and with maximum dimensions of 460mm x 610mm x 460mm.
A discounted service which involves the addition of a Mailmark barcode, making each item uniquely identifiable and machine readable. Can be applied to sorted or unsorted mail.
Optical Character Recognition (OCR)
Font types which can be read by Royal Mail sorting machines, automating the process which means discounts on pricing. Can be applied to sorted or unsorted mail.
Hight Sort (1400/70)
Are certain mailing items that fail to meet the machine specifications set and these are called High Sort e.g. polythene wrapped, or you choose to not use an OCR font – for instance using a type font that looks like it is hand written because it can increase response rates.
Advertising Mail (AdMail)
A discounted service aimed at promotional mail pieces with a largely uniform message with the sole aim of promoting goods or services, or support of a charitable cause. Can be applied to sorted or unsorted mail.
Basic sorted or unsorted personalised correspondence which does not qualify for any discounts.
A discounted service aimed at promotional mail pieces with a largely uniform message with the sole aim of promoting goods or services, or support of a charitable cause. The mail piece uses environmentally friendly materials, must display the fact that it is recycle-able, and is sent to a data list which meets Royal Mail quality criteria.
A service dedicated to periodicals (e.g. journals, magazines, and newsletters). Titles need to be registered with Royal Mail, only applicable to sorted mail.
Printed Postage Impression (PPI)
A pre-printed alternative to traditional postage stamps or franking which indicates that postage has been / will be paid.
Royal Mail Digital Stamp Indicia
Here at Snapmail, we can now offer Digital Stamps which has proven to be very popular with our customers who have seen a positive effect on open and response rates giving them an improved return on investment (ROI).
Delivery Point Suffix (DPS)
A part of the postcode which, when turned into a barcode, Mailmark barcode or eManifest, identifies a house name or number, or business address delivery point. Data must meet a DPS standard to be eligible for certain discounted services.
Postal Address File (PAF)
Royal Mail’s definitive file of all correct postal addresses in the UK.
Downstream Access (DSA)
Mail that has been collected and distributed by a competitor but is handed over to Royal Mail centres for final processing onto local delivery offices, where they are delivered.
Snapmail are specialists in fast turnaround and cost-effective direct mail campaigns, so if you need any further information on anything mentioned above (or anywhere else on our website for that matter) our experienced team will be only too happy to provide you with further information, helping you find the best solution for your direct mail campaign.
We would love to be a part of your next direct mailing campaign, contact us today for a free no obligation quotation. For more information please use our contact form or call us on 020 8492 5858