Mailshots

See how Snapmail’s experience can help you craft the perfect mailshot campaign

effective mailshot campaigns

We can offer Creative, Innovative, Effective Mailshot Campaigns at Affordable Prices

What is a mailshot?

According to the dictionary, a mailshot is “a dispatch of mail, especially promotional material, to a large number of people.” Simply put, it is a great way to promote your product or service with very few restrictions. It is a simple way of communicating with your customers and telling them you understand their needs.

Why send mailshots?

  • Easy to be creative and have fun with your mail piece. You really can tailor it to your specific needs. Direct mail means you can send letters, flyers, samples and vouchers straight to your target market.
  • The numbers speak for themselves. 79% of people have a provoked reaction to a direct mail piece. 70% of recipients act on direct mail immediately. High response and conversion rates of around 4.4%.
  • Less mailbox competition - your customer’s doormat will not be bombarded with the latest deals and adverts in the same way their inbox will. This means that your direct mail piece will have more impact.
  • Easy to monitor results and returns meaning your data can be kept up to date.
  • People prefer the personalisation which comes with a direct mail piece as opposed to a generic email. Having something physical in their hand will provoke more of a response than viewing it on a screen.
  • A physical mail piece gives a company credibility. Having a letter or postcard versus a pop-up online advert shows thought on behalf of the sender and is more trustworthy.
  • Finally, you can stand out from the crowd. By creating a bespoke mailing campaign, you can be different from your competitors.

How to produce an effective mailshot

  • Decide what you want to achieve from the mailshot. What sort of response are you looking for, how can you convey your message, who will you be targeting.
  • Make sure you use as much personalisation as possible. If you have names of customers use them. Make them see how you can save them time or money, using incentives if appropriate.
  • Do not bombard with information, instead use concise attention-grabbing headlines.
  • Think about how you would like your customers to respond and convey this effectively. Give email addresses, Freephone numbers, pre-paid return envelopes to show that contacting you is quick and easy.
  • Consider the look of the mailshot and how you want it to end up. Think about imagery and photographs, the type of paper, the language and font type. These elements must all tie in together.

Now that you have decided that a mailshot campaign is what’s best for your organisation, you now have to decide how to do it. That’s where Snapmail can really help. We understand that all businesses have different needs and goals they would like to achieve when starting a direct mail campaign.

Our main objective is to understand your needs and help you achieve the results you want. Our team of experts are on hand to answer any questions and assist you throughout the whole process. Whether it is a query about planning, design, print, fulfilment or postage you will be given the best possible advice and service.

We would love to be a part of your next mailshot campaign, contact us today for a free no obligation quotation. For more information please use our contact form or call us on 020 8492 5858.