Interesting Fact of The Week
In 2008, Janet Barrett, a guest-house owner in Weymouth, Dorset, UK, received the letter – an RSVP to a Boxing Day party invitation, which had been posted on 29 November 1919, some 89 years after it was posted.
The message inside read: “Dear Percy, Many thanks for the invitation, be delighted. See you on the 26th December. Regards Buffy,” and was delivered in a plastic bag with a note from the Royal Mail (the UK postal service) apologising for any damage – but offering no explanation for the inordinately long delay.
You might think that this is somewhat of a sad indictment of the UK postal service, and let’s face it, you’d be wild with rage if your valuable campaign took nearly a century to land. However, the mail piece DID actually arrive. In this world of digital marketing, would a digital communique have ever been received, or read? That would be a big fat “NO”.
If you would like advice, from the experts, on how to deliver your mailing campaign, quickly, efficiently and economically, then please speak to one of our team here at Snapmail. For more information on direct mail click here.