Direct mail campaigns are a great way to market a company, marketing a new product or promotion, brand awareness or an event and can be used for many different reasons whether it be charitable, political, educational or recreational campaign. There are so many different ways of advertising your products and services it can be difficult to stand out from your competitors. First impressions are everything, so your title needs to be eye-catching, short and relevant to grab your audience’s attention and entice them to see what your mailing piece is all about.
It has become apparent that one of the biggest factors in helping you create a successful direct mail campaign is sending the piece to your target audience. This sounds like an obvious point to make but understanding the type of people you need to target and getting this right is key to maximise on return on investment and ensure your mail piece is reaching the right people. For instance, looking at spending habits, location, like and dislikes are factors to consider and are all things which we can help you narrow down when sorting your data to ensure your mailing is targeting the right audience.
Regularity of mailings can also help, we are not saying you need to flood the market and mail the same people relentlessly but by sending follow ups and linking each mail piece to the last you are not only keeping up the momentum and keeping people brand aware but with creative marketing it also gives you the opportunity to create a story therefore engaging with your audience and hopefully giving them something to remember and recognise as being unique to your brand or company.
Finally, we know that cost and service are important especially if you have a campaign in mind which could result in several mailings over a sustained period of time and this is where Snapmail can really help.
Snapmail are a well-established UK mailing house who are specialists at fast turnaround and cost-effective direct mail campaigns. We can provide you with innovative mailing solutions saving you time and money on print, fulfilment and postage, all aspects of personalised mail, envelope and polythene enclosing and high-quality data processing. We have evolved to offer in-house design services, all aspects of print and packaging, which enables us to deliver full campaign management.
We would love to be a part of your next direct mailing campaign, contact us today for a free no obligation quotation. For more information please use our contact form or call us on 020 8492 5858