Direct Mail

How Direct Mail Can Help Car Dealerships

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There’s always something happening at a car dealership. A valued £186.4 billion industry in the UK, current and prospecting customers will always need to be informed of some type of marketing message. Whether that be new vehicles available, fleet upgrade opportunities, service and MOT offers and reminders or safety advice throughout the seasons.  Car dealerships […]

Direct Mail

How Direct Mail Helps Non-Profit Organisations (NPOs)

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There are many advantages of implementing direct mail into your marketing strategy. Many industries and sectors regularly use direct mail and have a well-thought-out strategy to target both new and existing customers. But what about other organisations and non-profits? We’ve put together the ultimate guide to show you how direct mail helps non-profit organisations meet […]

Direct Mail

Does Personalised Direct Mail Work?

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It’s likely that you’ve had some personalised direct mail come through your letterbox at some point. But what exactly is it, how does personalised direct mail work and how effective is it? We’re covering everything you need to know.  What is personalised direct mail? Personalised direct mail is often used to maximise a company’s campaign […]

Direct Mail

Why Do Ecommerce Companies Use Direct Mail?

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Lots of companies are using direct mail as part of their marketing strategy, but why exactly are ecommerce companies sending it and how does it benefit them? We’ve got the answers. What is ecommerce? Ecommerce is also known as electronic commerce. It refers to the buying and selling of products and services online on the […]

Direct Mail

Does direct mail still work in 2021?

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One of the most powerful tools for getting on the radar of potential prospects has been and still is direct mail. Many consumers are becoming digitally overwhelmed and are deleting or not seeing email and social media messages anyway. However, there’s more to it than just assuming direct mail will still work in 2021. To […]

Direct Mail

What Does Direct Mail Mean?

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Direct mail marketing is a marketing method, which involves sending promotional items and information direct to physical mailboxes and addresses. Examples of different types of direct mail that can be used by businesses, organisations or brands include flyers, catalogues, brochures, leaflets and postcards.  Direct mail definition According to the Collins English Dictionary, the definition of […]

Direct Mail

What Is Direct Mail Fulfilment?

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There are several parts to the process of creating a direct mail campaign and sending out your mail. Direct mail fulfilment plays an important role in the process, helping you to get your direct mail campaign rolled out. When you’re planning a direct mail campaign, the fulfillment needs to be one of your main points […]

Direct Mail

The Dos and Don’ts of Direct Mail

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Direct mail is still a highly relevant marketing channel in today’s world. You might think that it has been replaced by all things digital, but direct mail still has multiple benefits. It’s longer-lasting than digital ads and can hold people’s attention for a greater period. If you’re thinking about harnessing the advantages of direct mail, […]

Direct Mail

What Is Variable Data Printing?

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In a nutshell, variable data printing, or VDP for short, is a technique used in digital printing where some components like text, photographs, images, and other items change for each print. If your business or organisation frequently sends out marketing literature to its customers or members, variable data printing is something you should seriously consider. […]