Direct Mail

Direct Mail for Mail Order Businesses

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mailshot

In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]

Direct Mail

Do You Need Consent to Send Direct Mail?

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targeted and personalised direct mail

Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]

Direct Mail

Bulk Postage Explained

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direct mail campaign

Your direct mail is ready to go and you’re looking at different types of postage. Bulk postage is often mentioned, but do you really know the ins and outs? Read on to discover bulk postage fully explained.   What is Bulk Postage? Bulk postage is used when you want to send large volumes of mail […]

Direct Mail

The Pros and Cons of Direct Mail Marketing

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royal mail postbox

Direct mail marketing is something that many businesses today still rely on as a key part of their advertising campaign. However, there is an increasing drive towards digital marketing. You might be wondering whether it’s worth pursuing mailshots or whether you should focus all of your budget on digital. Or, perhaps you want to combine […]