Direct Mail

Does direct mail still work in 2021?

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One of the most powerful tools for getting on the radar of potential prospects has been and still is direct mail. Many consumers are becoming digitally overwhelmed and are deleting or not seeing email and social media messages anyway. However, there’s more to it than just assuming direct mail will still work in 2021. To […]

Direct Mail

What Does Direct Mail Mean?

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Direct mail marketing is a marketing method, which involves sending promotional items and information direct to physical mailboxes and addresses. Examples of different types of direct mail that can be used by businesses, organisations or brands include flyers, catalogues, brochures, leaflets and postcards.  Direct mail definition According to the Collins English Dictionary, the definition of […]

Direct Mail

What Is Direct Mail Fulfilment?

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There are several parts to the process of creating a direct mail campaign and sending out your mail. Direct mail fulfilment plays an important role in the process, helping you to get your direct mail campaign rolled out. When you’re planning a direct mail campaign, the fulfillment needs to be one of your main points […]

Direct Mail

The Dos and Don’ts of Direct Mail

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Direct mail is still a highly relevant marketing channel in today’s world. You might think that it has been replaced by all things digital, but direct mail still has multiple benefits. It’s longer-lasting than digital ads and can hold people’s attention for a greater period. If you’re thinking about harnessing the advantages of direct mail, […]

Direct Mail

What Is Variable Data Printing?

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In a nutshell, variable data printing, or VDP for short, is a technique used in digital printing where some components like text, photographs, images, and other items change for each print. If your business or organisation frequently sends out marketing literature to its customers or members, variable data printing is something you should seriously consider. […]

Direct Mail

Which Companies Use Direct Mail?

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Which Notable Companies Use Direct Mail? There are a number of large, notable companies that use direct mail to advertise their services. Some of these companies include:   Google For over 15 years Google has used direct mail to expand their marketing efforts offline, reaching the most number of people. Google has taken a few […]

Direct Mail

How Much Does Direct Mail Cost?

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The amount that direct mail cost hinges on a number of different factors. This article is going to give you an idea as to what these factors are and why they are important. The price of direct mail will vary dramatically depending on a number of factors. As an average, you can expect to pay […]

Direct Mail

Direct Mail for Mail Order Businesses

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In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]

Direct Mail

Do You Need Consent to Send Direct Mail?

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Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]