Direct Mail

7 Reasons Why You Should Run a Mailshot Campaign

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effective mailshot campaigns

A mailshot is most commonly used by businesses to contact large groups of customers and prospects through the post. This includes anything ranging from a flyer, large-scale hard-copy mailings, mass newsletters or postcards. A successful mailshot catches the reader’s attention, maintains their interest and encourages them to take action. Here we explain 7 reasons why […]

Direct Mail

Why Political Direct Mail Is So Effective

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political direct mail

Whether planning for local government elections, or for a national general election, it’s become increasingly important for political parties to get their promotional strategy right. In the modern age we live in there are a multitude of channels, both online and offline, to get your message across. It can often be overwhelming to understand where […]

Direct Mail

GDPR And Direct Mail Marketing

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After four years of debate in European Parliament, GDPR was approved in April 2016. With its announcement, companies across Europe braced for the impact of stricter data privacy regulations. The impacts of the new regulation have been far-reaching. It’s widely seen that digital marketing has taken a hit, whilst there’s never been a better time […]

Fun Fact Friday

Baby Mail

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Up until 1915 it was legal to mail a baby by US Mail. In 1914, to save money on train fare, May Pierstorff’s parents paid the 53 cents postage, and mailed the 5-year old to her grandparents for a visit. She rode the whole way in the mail car, and was delivered to her grandparents’ […]

Fun Fact Friday

Missile Delivery Service!

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In 1959, The US Navy and The US Postal Service, experimented sending post, using missiles. Whilst this may, on the face of it, sound a bit far fetched, it is actually true. Moreover, the principle is currently being appropriated by some of today’s retail giants, like Amazon. Even Uber are investing heavily in this type […]

Direct Mail

How Personalisation Improves Direct Mail ROI

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Mail piece

In the digital age we’re living in, it’s all too easy for emails to be missed or ignored. Even the most well-planned email campaign can get left unopened in a cluttered inbox. To get their message across, more and more marketers are turning to direct mail  The most effective direct mail campaigns are personalised to their […]

Direct Mail

Innovation Of Direct Mail

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personalisation

Welcome to the innovation of direct mail! Those of you who have followed my posts recently, will know that I have been communicating the history and culture of using the postal system. I think it’s also important to report the evolution of post, and the innovative and clever ways people now use this medium. These […]