When beginning to plan your direct mail campaign, there are a few things you may want to consider. Firstly, how best to judge the success of your campaign. You can accurately measure your return on investment, and gain valuable insight into what works best with your target audience for future campaigns. Tracking your campaign will give you this information, and there are a few methods which can be used to do this:
1.Variable data printing can create unique codes for campaigns, including PURL, QR and voucher codes. Personalised methods of tracking can bring long-term benefits and help drive future campaigns.
2. Another effective way of tracking responses from your direct mail campaign is incentivise a response to your campaign, such as offering a free gift, or an ‘early bird’ discount. This drives success and encourages response rates as well as giving you the tracking information you need. When using this tracking method for your direct mail campaign, it may be worth considering how it affects the campaign as a whole, for example, vital data analysis may require outsourcing, or your campaign may need an explanatory cover letter.
3. Sales tracking allows you to track your direct mail campaign through a variety of multi-channel options depending on your target demographic. A landline telephone number specific to your direct mail campaign can be created for responses; a mobile telephone number allows for SMS replies; or even postal addresses and PO boxes can be used for a mailed response option.
4. Returns management after your campaign can help highlight the strengths and weaknesses of your mail piece and data list, giving you that vital information about what works and what can be improved upon for next time.
There are many other methods of tracking that can work well with your direct mail campaign. Snapmail’s team of highly experienced experts are happy to take you through all of your options to help find the best solution for you.
Snapmail are a well-established UK mailing house specialising in fast turnaround and cost-effective direct mail campaigns. We can provide you with innovative mailing solutions saving you time and money on print, fulfilment and postage, all aspects of personalised mail envelope and polythene enclosing and high-quality data processing. We have evolved to offer in-house design services, all aspects of print and packaging, which enables us to deliver full campaign management.
We would love to be a part of your next direct mailing campaign, contact us today for a free no obligation quotation. For more information please use our contact form or call us on 020 8492 5858