February 25th2013, 7am. I woke from my slumber and turned on my TV, to see the news that Lincoln had won 7 Oscars at the 85thAcademy Awards. You can imagine my joy and surprise! But then that all turned to a feeling of annoyance, as I questioned “where the hell was my invite?!”
All joking aside, it just goes to show how important it is to get your message across correctly. Any ambiguity can have a massive impact on your campaign, and subsequently the ROI. If you’re selling grass seeds, for example, then you have to ensure that this is ultimately the end goal. THE call to action. By all means suggest subtly that your potential buyer will live happily ever after with Unicorns if they buy your product, but do not get lost in the fact that your aims are to generate sales. All too many businesses get carried away with “fluffy”, “chintzy” artwork. The buyer has to know immediately what you are selling, or the split second of engagement is lost forever. Stick to the facts, make it easy to comprehend and most importantly, make your call(s) to action as prominent as you can.
How can we help?
Here at Snapmail, we are exponents of using a tool that will critique your mailing piece, giving the best advice on how to maximise your call(s) to action, your method of delivering your message, and most importantly, how to maximise your ROI. Many of our customers have seen massive benefits of using this service, and best of all? IT’S FREE!! No strings whatsoever. Our aim is to engage with new clients in order to show them what an innovative and pro-active company we are, and that you cannot live without us. Besides, you will all want to come and see my collection of Oscars! I’ll dust them off just in case.
We would love to be a part of your next direct mailing campaign, contact us today for a free no obligation quotation.
For more information please use our contact form or call us on 020 8492 5858