There’s always something happening at a car dealership. A valued £186.4 billion industry in the UK, current and prospecting customers will always need to be informed of some type of marketing message. Whether that be new vehicles available, fleet upgrade opportunities, service and MOT offers and reminders or safety advice throughout the seasons. Car dealerships […]
There are many advantages of implementing direct mail into your marketing strategy. Many industries and sectors regularly use direct mail and have a well-thought-out strategy to target both new and existing customers. But what about other organisations and non-profits? We’ve put together the ultimate guide to show you how direct mail helps non-profit organisations meet […]
Direct mail can take on many different forms, but which are the most effective and will provide the biggest return on investment? There’s a lot to choose from, so we’ve put together our top five types of direct mail we believe to be most effective for your next campaign. The top 5 types most effective […]
Simple and to the point, postcard marketing is a great way to get your business in front of the right people. But how do you make the most of your postcard marketing? We have the answers, so keep reading to discover our top postcard marketing tips for your business. What is a Postcard? A postcard […]
It’s likely that you’ve had some personalised direct mail come through your letterbox at some point. But what exactly is it, how does personalised direct mail work and how effective is it? We’re covering everything you need to know. What is personalised direct mail? Personalised direct mail is often used to maximise a company’s campaign […]
Lots of companies are using direct mail as part of their marketing strategy, but why exactly are ecommerce companies sending it and how does it benefit them? We’ve got the answers. What is ecommerce? Ecommerce is also known as electronic commerce. It refers to the buying and selling of products and services online on the […]
One of the most powerful tools for getting on the radar of potential prospects has been and still is direct mail. Many consumers are becoming digitally overwhelmed and are deleting or not seeing email and social media messages anyway. However, there’s more to it than just assuming direct mail will still work in 2021. To […]
Direct mail marketing is a marketing method, which involves sending promotional items and information direct to physical mailboxes and addresses. Examples of different types of direct mail that can be used by businesses, organisations or brands include flyers, catalogues, brochures, leaflets and postcards. Direct mail definition According to the Collins English Dictionary, the definition of […]
There are several parts to the process of creating a direct mail campaign and sending out your mail. Direct mail fulfilment plays an important role in the process, helping you to get your direct mail campaign rolled out. When you’re planning a direct mail campaign, the fulfillment needs to be one of your main points […]
Direct mail is still a highly relevant marketing channel in today’s world. You might think that it has been replaced by all things digital, but direct mail still has multiple benefits. It’s longer-lasting than digital ads and can hold people’s attention for a greater period. If you’re thinking about harnessing the advantages of direct mail, […]
