Christmas is a time of year when many businesses hope to see a surge in sales. As such, many find new and inventive ways to promote their goods and services so they can capture the interest of a nation that is ready and waiting to splash the cash as Christmas approaches.
There are various marketing methods that businesses use during the festive season, and one of these is Christmas direct mail. It’s a traditional and very effective way of marketing your business during the season for a number of reasons. In this article, you can learn more about why so many businesses turn to direct mail during the Christmas period.
The Benefits of Direct Mail at Christmas
There are lots of benefits that come with using direct mail over the festive season, which is why so many businesses both big and small use this marketing method.
You will find charities, department stores, fashion retailers, and many other businesses using direct mail in the run-up to Christmas. Below, you can learn about some of the reasons why businesses use this marketing method.
People Get Excited About Christmas Post
One thing to remember is that people tend to get far more excited about festive post than they do about post at any other time of the year. When people hear post being put through the letterbox during the festive season, they are often eager to open it and find out what delights are inside.
So, add a little festive fun to your envelopes to pique consumers’ interest, and you will have recipients tearing them open!
You Can Get Creative
If ever there was a time to get creative with your direct mail, it is Christmas time. You can use all sorts of festive images on your letters and envelopes, and this alone will make recipients take more of an interest. You can look at all sorts of methods to make your festive direct mail stand out – you can even send it in the form of a Christmas card!
Use plenty of festive colours, make sure your content gets people into the festive spirit, and have fun with your direct mail. Take a look at the direct mail piece Volkswagen used for a Christmas campaign – their logo turned into a snowflake. This was a great example of combining creativity with festivity.
Consumers Are More Generous
This is the season where more people are feeling extra generous and are actively on the lookout for products to purchase either as gifts for loved ones or for themselves. So, you can tap into this eagerness to buy by sending out eye-catching direct mail to consumers.
Make sure you also add special codes and discounts, as Christmas shoppers will be even more likely to take an interest if they can get a special deal at what is an expensive time of year.
Get Help from Professionals
As you can see, you can have some real fun with your direct mail campaign during the festive season. You will also find that you get more takers during the run-up to Christmas, as people are far more receptive to promotional and sales materials. However, you may find that you lack the skills, resources, or confidence to set up your festive direct mail campaign.
If this is the case, you can turn to experts to help you create the perfect campaign and get the most positive results. A mailing house like Snapmail can help you craft a well thought out campaign, and meanwhile cut costs on printing and fulfilment.