Fun Fact Friday

Baby Mail

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Up until 1915 it was legal to mail a baby by US Mail. In 1914, to save money on train fare, May Pierstorff’s parents paid the 53 cents postage, and mailed the 5-year old to her grandparents for a visit. She rode the whole way in the mail car, and was delivered to her grandparents’ […]

Fun Fact Friday

Missile Delivery Service!

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In 1959, The US Navy and The US Postal Service, experimented sending post, using missiles. Whilst this may, on the face of it, sound a bit far fetched, it is actually true. Moreover, the principle is currently being appropriated by some of today’s retail giants, like Amazon. Even Uber are investing heavily in this type […]

Direct Mail

How Personalisation Improves Direct Mail ROI

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Mail piece

In the digital age we’re living in, it’s all too easy for emails to be missed or ignored. Even the most well-planned email campaign can get left unopened in a cluttered inbox. To get their message across, more and more marketers are turning to direct mail  The most effective direct mail campaigns are personalised to their […]

Direct Mail

Innovation Of Direct Mail

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personalisation

Welcome to the innovation of direct mail! Those of you who have followed my posts recently, will know that I have been communicating the history and culture of using the postal system. I think it’s also important to report the evolution of post, and the innovative and clever ways people now use this medium. These […]

Direct Mail

Suffragette Postage Dilemma!

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Suffragettes and delivery note

Postage dilemma! In 1909 two suffragettes, Miss Solomon and Miss McLellan, used the Royal Mail’s same-day courier service to post themselves to 10 Downing Street so they could deliver their message personally to Prime Minister Herbert Asquith. But a Downing Street official refused to sign for them and the delivery boy had to return the […]

Direct Mail

Mail in the Head

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David Brennan was formally in charge of Thinkbox. An organisation created to promote TV advertising. He created the experiment on this video, in order to mark how effective different mediums of advertisement reacted with the human mind. It makes for very interesting viewing…

Direct Mail

Tracking Your Direct Mail Campaign

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When beginning to plan your direct mail campaign, there are a few things you may want to consider. Firstly, how best to judge the success of your campaign. You can accurately measure your return on investment, and gain valuable insight into what works best with your target audience for future campaigns. Tracking your campaign will give you […]

Direct Mail

How effective is a Direct Mail Campaign?

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Direct mail associated words

Direct mail campaigns are a great way to market a company, marketing a new product or promotion, brand awareness or an event and can be used for many different reasons whether it be charitable, political, educational or recreational campaign. There are so many different ways of advertising your products and services it can be difficult […]

Direct Mail

Outsource Mailing Services

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outsource

What Is Outsourcing? Outsourcing is when two companies agree on a contract from one company to provide certain services to the other. Many large companies outsource jobs such as e-mail services, call centre services and direct mail services. Often some of these tasks can be done by the company itself in-house, however there are more financial benefits […]