The amount that direct mail cost hinges on a number of different factors. This article is going to give you an idea as to what these factors are and why they are important.
The price of direct mail will vary dramatically depending on a number of factors. As an average, you can expect to pay from 35p to more than £5 per item depending on the size, format, mailing list, printing, distribution and design requirements. Given the complexity of the pricing it is best to go for a direct quote. In this article, we are going to be taking a look at some of the factors that can influence how much direct mail costs so that you can be aware of what you are facing. Keep reading down below if you would like to find out more.
Volume
The first thing that you are going to need to think about is the volume. The amount that you are going to be sending through the mail is obviously going to change how much it costs. The more that you send, the more you are going to have to pay, it’s a simple premise. Also, the more direct mail that you have, the more work needs to go into preparing it to be shipped out, meaning it’s going to cost you more in labour fees also.
Format
You are also going to have to think about the format of your direct mail. This includes cost of paper, ink, printing & handling, envelope enclosing and so on. There is a lot that goes into making sure your direct mail is in the best possible format to entice people to purchase your product or service. Different types of paper are going to vary in price, you can choose whether you use the more expensive ink or the cheaper option. There are ways to make it cheaper, so if you are a little strapped for cash but need this, there are ways to get it done.
Personalisation
An example of personalising direct mail is to include a URL or QR code that the recipient can scan. To do this, you are going to need to spend more time creating the advertising material, which means it’s going to cost more to produce. There are a number of ways to personalise direct mail, and depending on what you choose, the price will inevitably increase. It can be easier to justify this outlay on personalisation when you understand the ROI of personalised direct mail.
Postage Rates
Of course, postage rates are going to play a huge role in how much direct mail costs. Working with a mailing house like Snapmail can help you obtain cheaper rates. How? Mailing houses have agreements in place due to the sheer volume of postage they send and can access cheap bulk postage rates. Want to know how much postage costs? Check out our handy bulk postage calculator.
Copywriting Costs
The content that you are going to be mailing should be written by a professional. This makes your business appear more professional, and ensures that the content is going to be high-quality. You can find a number of services out there who offer copywriting, so it will depend on which company you use and how much they charge. We recommend that you look around and find the company that has the best reviews with the lowest price so that you are getting what you need without paying over the odds.
Mailing Lists
The more specialised a list is, the more it is going to cost to get. For example, when someone gets a unique piece of information, they are then able to charge more for a list of people who have this in common. There are a number of factors to consider when purchasing a mailing list, especially the price being charged. You have to consider buying from a reputable company who can prove the credentials of the data they are selling. As with anything, you can buy cheap mailing lists, however it is often not advised as it may compromise the quality of your targeting and therefore limit the success of your campaign.
We hope that you have found this article helpful, and now see some of the factors that can influence how much direct mail costs. Hopefully now, you have a better understanding as to the things you need to consider when opting for direct mail.