No matter the industry you work in, all businesses face a huge amount of competition. The world of business has become increasingly competitive, which means that businesses have to look at more effective ways of making their brand, products, and services stand out from those of their rivals. Effective marketing is vital in terms of […]
There are various methods used by businesses looking to promote their brand, goods, and services these days. Naturally, in the digital era that we live in today, many target online marketing solutions in a bid to try and promote their business. However, there are also more traditional methods you should consider in addition to digital […]
When evaluating the quality of a mailing house, look no further than its compliance with ISO standards. A mailing house who possesses all three ISO accreditations, like Snapmail, does so through maintaining the highest of standards and subsequently passing rigorous inspection and auditing. What are ISO Accreditations? Like any industry, the mailing industry has regulatory […]
One of the greatest things about direct mail is that it comes in many different forms. It can be letters, postcards, catalogues or anything else that can be mailed directly to a home or office. By specifically tailoring the type of direct mail you choose for your audience and the purpose of your campaign, you […]
Postcard marketing is a simple, flexible and inexpensive direct mail marketing tool and works to put a promotional message in front of a prospect or existing customer. According to Forbes, 57% of people say postcard marketing makes them feel valued and creates authentic relationships. Postcard marketing can be an effective way of enticing prospects or past […]
What is Segmentation? Segmentation is the process of dividing a large group of people into smaller, more specific groups by certain data such as buying behaviour, demographics, geographic and interests. Segmenting your mailing list allows you to speak more intelligently with your prospects and customers as you are able to create a more defined and […]
Outsource printing is when all printing, document management and even mail distribution is handled and managed by a third-party company. There are multiple benefits to outsourcing your printing and handing it over to trustworthy professionals from start to finish. Print management takes the full printing process off your hands and provides you with an all-inclusive […]
As any business knows, marketing is hugely important. It’s how leads are gained, customers are converted and how products or services are sold. Without some sort of marketing, success is unlikely. There are a number of different ways for a business to market to their target audience, with digital marketing being a popular one. However, […]
In the modern economy there has been a natural inclination for companies to rely on modern forms of marketing like email and social media. However, these methods have become costly and heavily saturated which means there has been a resurgence in companies adding direct mail back into their marketing strategy. According to the Data & Marketing […]
A mailshot is most commonly used by businesses to contact large groups of customers and prospects through the post. This includes anything ranging from a flyer, large-scale hard-copy mailings, mass newsletters or postcards. A successful mailshot catches the reader’s attention, maintains their interest and encourages them to take action. Here we explain 7 reasons why […]
