Direct mail may be one of the oldest and more traditional marketing techniques but today it still remains one of the most effective means of getting results. The CMO Council recently found that direct mail has a 56% open rate, whereas email has an open rate of just 22%. Asides from direct mail’s superior open […]
Whether planning for local government elections, or for a national general election, it’s become increasingly important for political parties to get their promotional strategy right. In the modern age we live in there are a multitude of channels, both online and offline, to get your message across. It can often be overwhelming to understand where […]
After four years of debate in European Parliament, GDPR was approved in April 2016. With its announcement, companies across Europe braced for the impact of stricter data privacy regulations. The impacts of the new regulation have been far-reaching. It’s widely seen that digital marketing has taken a hit, whilst there’s never been a better time […]
Up until 1915 it was legal to mail a baby by US Mail. In 1914, to save money on train fare, May Pierstorff’s parents paid the 53 cents postage, and mailed the 5-year old to her grandparents for a visit. She rode the whole way in the mail car, and was delivered to her grandparents’ […]
February 25th2013, 7am. I woke from my slumber and turned on my TV, to see the news that Lincoln had won 7 Oscars at the 85thAcademy Awards. You can imagine my joy and surprise! But then that all turned to a feeling of annoyance, as I questioned “where the hell was my invite?!” All joking […]
In 1959, The US Navy and The US Postal Service, experimented sending post, using missiles. Whilst this may, on the face of it, sound a bit far fetched, it is actually true. Moreover, the principle is currently being appropriated by some of today’s retail giants, like Amazon. Even Uber are investing heavily in this type […]
In the digital age we’re living in, it’s all too easy for emails to be missed or ignored. Even the most well-planned email campaign can get left unopened in a cluttered inbox. To get their message across, more and more marketers are turning to direct mail The most effective direct mail campaigns are personalised to their […]
Welcome to the innovation of direct mail! Those of you who have followed my posts recently, will know that I have been communicating the history and culture of using the postal system. I think it’s also important to report the evolution of post, and the innovative and clever ways people now use this medium. These […]
Postage dilemma! In 1909 two suffragettes, Miss Solomon and Miss McLellan, used the Royal Mail’s same-day courier service to post themselves to 10 Downing Street so they could deliver their message personally to Prime Minister Herbert Asquith. But a Downing Street official refused to sign for them and the delivery boy had to return the […]
The largest envelope measures 25.55 m (83 ft 9 in) in length and 14.4 m (47 ft 2 in) in width and achieved by Jagadeesh Pillai (India) in Varanasi, Uttar Pradesh, India, on 19 February 2017.The envelope was created at an event organised by the Joint Commissioner, Ministry of Industry and Govt of Uttar Pradesh […]
