In a nutshell, variable data printing, or VDP for short, is a technique used in digital printing where some components like text, photographs, images, and other items change for each print. If your business or organisation frequently sends out marketing literature to its customers or members, variable data printing is something you should seriously consider. […]
You might have noticed the steady rise in postal costs over the last few years. If your business posts any form of correspondence on a regular basis, you may find it frustrating that you are being put out of pocket, especially if you have used the same service for years. But the fact is that […]
Which Notable Companies Use Direct Mail? There are a number of large, notable companies that use direct mail to advertise their services. Some of these companies include: Google For over 15 years Google has used direct mail to expand their marketing efforts offline, reaching the most number of people. Google has taken a few […]
The amount that direct mail cost hinges on a number of different factors. This article is going to give you an idea as to what these factors are and why they are important. The price of direct mail will vary dramatically depending on a number of factors. As an average, you can expect to pay […]
In a world where the battle to win customers is fiercer than ever, devising effective lead generation strategies should be a priority for all businesses. Direct mail is the secret weapon that can help your mail order business win the war. What are Mail Order Businesses? The simple definition, as per referenceforbusiness.com, states that a […]
Direct mail refers to marketing materials that are physically delivered through your mailbox. This could be a postcard or a brochure, for example. Direct mail is an effective marketing medium, even in today’s digital age, because it is targeted and tangible. However, the introduction of GDPR, you may be worried about the legalities surrounding this. […]
You will not be unaware of the age-old battle between direct mail and email. Since we live in such a digitally driven age, there is the argument that more traditional advertising methods, such as direct mail, belong in the past, with email being the most effective marketing method. However, this is not the case. We […]
Your direct mail is ready to go and you’re looking at different types of postage. Bulk postage is often mentioned, but do you really know the ins and outs? Read on to discover bulk postage fully explained. What is Bulk Postage? Bulk postage is used when you want to send large volumes of mail […]
Heard of partially addressed mail and want to know more? Or perhaps you’re looking to target more relevant prospects? Read on to discover all you need to know about partially addressed mail. What is Partially Addressed Mail? Partially addressed mail is a GDPR compliant acquisition tool. It is a method of targeting relevant prospects using […]
Royal Mail have removed the middle tier, OCR from their postal sortation, and now only offer two options: Mailmark and High Sort. To achieve optimum postal discounts, your data should qualify for MailMark. If data does not qualify, you could be faced with increased costs of between £0.3p and £0.5p per item. To help make […]
